Geo-location, also called geotagging, is the practice of associating digital resources like photos and posts with physical locations. It uses GPS and other technologies to track "where you are right now." While early methods used things like smoke signals and compasses, modern geo-location grew from radio triangulation in 1900 and satellite GPS in 1960. Today popular apps like Foursquare, Facebook Places, and Gowalla allow users to check-in at locations and see where friends have checked-in. These apps work by using GPS, cell towers, or WiFi to determine a user's location. Marketers can utilize geo-location by targeting geo-targeted pay-per-click ads, improving customer communication and

1. #geo_geeks Geo-Location Integration@adamularski @kazbronco @KCCook3 @lauren_champlin

2. What is Geo-Location?

3. History What is Geo-Location It is also called “Geotagging” The practice of associating a digital resource with a physical location “Where you are right now” Use with a GPS-enabled smart phones such as iPhone, Android, Blackberry,etc.

4. History Geolocation has a long history Used different ways to show “where you are” by smoke signals, celestial navigation, homing pigeons, and magnetic compass until 1200 A.D. Radio triangulation in 1900 Satellite GPS starting in 1960 Automotive GPS location in 1990’s GPS enabled smart-phones in 2000

5. History Currently Foursquare (>5 million users) Facebook Places Gowalla Brightkite Google Places Yelp

6. Geo-Location Apps How They Work

7. How They Work Typically, geo-location apps do two things Report your location to other users Associate real-world locations to your location

8. How They Work Smartphones are fitted with a GPS Chip Uses satellite data to calculate your exact position Can then be mapped using services such as Google Maps. When GPS is unavailable, apps use cell phone towers to triangulate your position Both techniques can be used together, as well as local Wi-Fi networks

9. How They Work HUGE increase in users from 2009 to 2010 In the U.S., location based service users grow in 12.3 million 33.2 million

10. Geo-Location Apps Game Focused Foursquare Gowalla MyTown SCVNGR Whrrl Deal Focused CheckPoints Facebook Places Loopt Shopkick

11. Geo-Location Apps Others Brightkite Buzzd CauseWorld WHERE Yelp

13. Search for “MKT 3730”

15. Case Studies Geo-Location Integration

16. Geo-Location Integration St. Edwards University Whrrl Socially Connected Graduation New York Nets Gowalla 250 Virtual Tickets Harvard Yard Badge Foursquare Harvard encourages student exploration Golden Corral Check-In Four Square

19. Targeted locations like sports bars and gyms

21. Visit a predetermined number of sites to unlock the “Harvard Yard” badge

23. Any Foursquare, Gowalla or TriOut check-in could result in a free meal (20% chance)

25. How Marketers Can Utilize Geo-targeted Pay-Per-Click Google, Yahoo, Bing and Ask would allow marketers to begin restricting their advertisements to particular users who check-in at a particular business or type of business often. Possible customers are easily targeted.

28. Questions?